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Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.
On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.
“The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
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In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.
Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.
Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”
In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.
Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.
On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.
“The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
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In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.
Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.
Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”
In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.
В современном производстве пищевой и косметической продукции варочный котел занимает центральное место: будь то варочный котел для к котел для варки сиропа, котел для варенья или варочный котел для косметики, выбор оборудования определяет качество конечного продукта и эффективность процесса.
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Универсальные модели обеспечивают равномерный нагрев, точный контроль температуры и удобство обслуживания — это особенно важно при приготовлении сиропов и джемов, где критична вязкость и карамелизация, а также в косметике, где чувствительны к перегреву эмульсии и активные ингредиенты. Ключевые параметры при выборе — объём рабочей ёмкости, материал внутренней поверхности (нержавеющая сталь AISI 304 или 316 для антикоррозийной стойкости), тип нагрева (электрический, паровой или газовый), наличие мешалки с регулируемой скоростью и возможности вакуумной варки для удаления воздуха и сохранения аромата.
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Если вы планируете варочный котел купить для пищевого производства, обратите внимание на соответствие санитарным нормам и сертификаты, возможность CIP-очистки (очистка на месте) и простоту демонтажа узлов. Для котла для варки сиропа важны термодатчики с высокой точностью и программируемые рецептуры, чтобы можно было повторять успешные партии без отклонений. При выборе котла для варенья предпочтительны модели с широким люком для удобного добавления ягод и частичной очистки от остатков продукта. Для косметического производства варочный котел для косметики должен иметь миксер с возможностью работы на низких оборотах, гомогенизатор и опцию вакуумирования — это позволит получить стабильные эмульсии, кремы и мази без пузырьков и окисления.
Практика показывает, что инвестируя в качественный котел, предприятия экономят на переработке и списаниях брака: точный контроль температуры и автоматизация процессов снижают энергозатраты и уменьшают потери сырья. Кроме того, модульная конструкция и возможность модернизации продляют срок службы оборудования. При покупке важно уточнять гарантийные условия, наличие сервисных центров и запасных частей. Малые производства могут начать с настольных или полупрофессиональных моделей, а при росте легко масштабировать производство, переходя на большие агрегаты с автоматикой и системой регистрирующих датчиков.
В итоге, независимо от области применения — варочный котел для к котел для варки сиропа, котел для варенья или варочный котел для косметики — правильный выбор оборудования обеспечивает стабильность рецептуры, безопасность и экономичность производства. Рекомендую протестировать модель на пробной партии и запросить у поставщика демонстрацию работы с вашим сырьём, чтобы убедиться в соответствии заявленным требованиям и получить лучший результат с первого дня эксплуатации.
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The moon goes by many names. August saw the full sturgeon moon while in March sky-gazers may have witnessed the blood moon, which occurs when the satellite appears to turn red during a lunar eclipse. You may have also heard of a blue moon, the second full moon to happen in one month.
And then there is the black moon, occurring this weekend, which is rare — and invisible.
This phenomenon will occur Friday night into the early hours of Saturday. The moon will be closest to the sun at 2:06 a.m. ET Saturday, according to EarthSky.
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What is a black moon?
Like a blue moon, a black moon isn’t an official term, but it refers to the second new moon in a month. It happens once every 29 months.
A new moon occurs when only its far side is illuminated by the sun, making it invisible from Earth. It marks the beginning of the lunar cycle.
“A black moon (or new moon) is when the moon is basically in between the Earth and the sun, not to make an eclipse, but where we don’t see the moon,” said Noah Petro, chief of NASA’s Planetary, Geology, Geophysics and Geochemistry Laboratory at Goddard Space Flight Center in Greenbelt, Maryland.
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What makes it different from a solar eclipse is the placement of the moon. In a solar eclipse, the moon passes in front of the sun, blocking some or all the sunlight and casting a shadow on Earth. But a new moon (and black moon) passes near the sun.
The term black moon can also refer to a month in which there are no new moons. This typically happens in February because the lunar cycle follows a pattern of 29.5 days, according to Petro. February usually has 28 days, except on leap years when it has 29 days.
Stargazers may have quite a view
Since the black moon will be invisible, moon watchers won’t have much to see.
But stargazers will have plenty.
“A new moon or the black moon is great for astronomers when it’s clear,” Petro said, “because you can go outside and have basically no light contamination from the moon.”
This is the best time of year to see planets, according to EarthSky, so after sunset or just before sunrise, you might be able to spot some celestial bodies, such as Venus, Mars and Saturn.
If you have binoculars or a telescope, you can also keep an eye out for the dumbbell nebula, the colorful, glowing remnants of an old star 1,200 light-years from Earth in the Vulpecula constellation. The nebula appears during the first half of the night.
The moon goes by many names. August saw the full sturgeon moon while in March sky-gazers may have witnessed the blood moon, which occurs when the satellite appears to turn red during a lunar eclipse. You may have also heard of a blue moon, the second full moon to happen in one month.
And then there is the black moon, occurring this weekend, which is rare — and invisible.
This phenomenon will occur Friday night into the early hours of Saturday. The moon will be closest to the sun at 2:06 a.m. ET Saturday, according to EarthSky.
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What is a black moon?
Like a blue moon, a black moon isn’t an official term, but it refers to the second new moon in a month. It happens once every 29 months.
A new moon occurs when only its far side is illuminated by the sun, making it invisible from Earth. It marks the beginning of the lunar cycle.
“A black moon (or new moon) is when the moon is basically in between the Earth and the sun, not to make an eclipse, but where we don’t see the moon,” said Noah Petro, chief of NASA’s Planetary, Geology, Geophysics and Geochemistry Laboratory at Goddard Space Flight Center in Greenbelt, Maryland.
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What makes it different from a solar eclipse is the placement of the moon. In a solar eclipse, the moon passes in front of the sun, blocking some or all the sunlight and casting a shadow on Earth. But a new moon (and black moon) passes near the sun.
The term black moon can also refer to a month in which there are no new moons. This typically happens in February because the lunar cycle follows a pattern of 29.5 days, according to Petro. February usually has 28 days, except on leap years when it has 29 days.
Stargazers may have quite a view
Since the black moon will be invisible, moon watchers won’t have much to see.
But stargazers will have plenty.
“A new moon or the black moon is great for astronomers when it’s clear,” Petro said, “because you can go outside and have basically no light contamination from the moon.”
This is the best time of year to see planets, according to EarthSky, so after sunset or just before sunrise, you might be able to spot some celestial bodies, such as Venus, Mars and Saturn.
If you have binoculars or a telescope, you can also keep an eye out for the dumbbell nebula, the colorful, glowing remnants of an old star 1,200 light-years from Earth in the Vulpecula constellation. The nebula appears during the first half of the night.